Final Project
American Writers & Artists, Inc. (AWAI)
The Accelerated Program for Six-Figure Copywriting
Basketball Yoga Blast
[ENVELOPE TEASER]
Do You Know That You Can Achieve NBA-level Fitness in the Time It Takes to Scroll Through Your Facebook Feed?
[LIFT NOTE]
I DON’T SEE OBSTACLES…ONLY OPPORTUNITIES
I was watching my new baby girl sleeping in her crib, watching her belly rise and fall with each small breath. I then looked in the mirror next to the crib at my belly, which still hadn’t recovered from giving birth.
My WNBA team needed me back in tip-top shape for the upcoming season, and I needed a way to get back into the kind of physical condition that would enable me to maintain my elite level of performance.
I had done some yoga when I was pregnant, and it helped calm my mind and my nerves while improving my flexibility (no easy thing for a pregnant lady). My NBA husband, Shelden Williams, started doing my yoga routine with me, just to show support.
I knew my teammates would expect me to return to play, ready to rumble. As a two-time league MVP, All-WNBA six times and two Olympic medals, my teammates look to me in crunch time. They needed to trust that I was ready, again, to accept that challenge.
Simply performing my daily yoga routine wasn’t going to provide me with the complete workout that I needed to get back to being the best of the best. While I was looking in the mirror at my belly, the light bulb went off.
Could it be this simple? I was surprised that no one had thought of this before! If I was right, I knew that I’d just solved my recovery challenge…and Shelden’s nagging injuries. More importantly, I thought that this solution would work for anyone, regardless of fitness level.
And I was right. In just 30 minutes a day, you can achieve the best shape of your life, no matter how old you are or how many times you can jog around your block. Our discovery is helping us maintain our all-star status. Just think what it can do for you!
To Your Health,
Candace Parker, Los Angeles Sparks
WNBA MVP
[Sales Letter]
30 Days to NBA-Level Fitness + Zen-like Tranquility
I was sitting at the top of the bleachers with the top button of my jeans undone, because my pants were too tight. My belt hid the unbuttoned button. I was NOT buying a larger pair of jeans. This pair already was larger than what I wanted to wear.
I was watching my teenage daughter play basketball, and I kept wondering… if I hadn’t gained this additional weight, could I still be playing in the adult basketball league at the township center? I wasn’t the best player, but, who cares, it was a good way to exercise and stay in shape.
Now, my knees ached, and my lower back felt as though Minions were punching me, even just picking up a bag of groceries. My doctor suggested blood pressure medication because my numbers had crept above where he’d like to see it.
Watching my daughter sprint up and down the court, making baskets, snatching rebounds and stealing the ball from her opponent was inspiring. I wanted to get back to the township league, but more importantly, I wanted to be in the kind of physical condition that I needed to be for everyday life.
And I wanted to be able to button my top button.
Thanks to a recommendation from my neighbor, I can. To tell you the truth, that top button now is on a pair of jeans with a 4” smaller waist than the pair I wore to my daughter’s basketball game. I’m also back playing in the Rec League at the Community Center…and scoring baskets on players half my age.
That’s why I’m going to share with you how you can achieve a fitness level you haven’t had since high school, how you can score more points in your adult league (if that’s your thing), and how you can do it in less time than it takes you to scroll through your Facebook feed. It’s also why I became an early investor in the program.
This unique hybrid program will keep you out of the BORING zone, and it will provide you with a complete mind/body workout.
I THOUGHT I KNEW WHAT I WAS DOING…
Listen, I played a few different sports in high school, and I was never an all-star, but I was good enough to be a regular contributor on teams in different sports. I trained for all of them– running, weight lifting, skipping rope, sprinting and practicing the necessary skills for each sport.
Why do I need someone to coach me or to train me on how to get back into shape?
Because I’m not a teenager anymore, and I don’t have hours in a day to run and jump and play and practice. Because as I’ve gotten a little older, my body changed, and I need to change how I treat it if I want to get the best from it.
I mean, it’s not like Unbuttoned Pants Syndrome is a new fashion statement. But it snuck up on me. I thought I was eating right. I thought I was active enough to maintain my weight and fitness level. I thought I was doing things the right way.
My unbuttoned jeans made me evaluate my situation…and I came to a new conclusion. And it wasn’t just a slight change in my routine…I blew up the blueprint!
Basketball Yoga Blast is the only fitness program that combines yoga with basketball drills. Yoga provides a variety of exercises to improve flexibility and enhance your muscle tone while also giving you the calm and focused brain that you need. The basketball drills improve your cardiovascular capacity, your muscular strength and your agility and endurance.
No yo-yo diet and buying hundreds of dollars of fake food every month. No costly gym membership that you won’t be able to use very often.
I have to admit that my biggest hang-up was the yoga part. I mean, seriously, how many men will admit to doing yoga? How many guys will even consider doing yoga?
But according to the American Osteopathic Association (AOA), “the purpose of yoga is to build strength, awareness and harmony in both mind and body.”
Natalie Nevins, a board-certified osteopathic family physician explains, “the relaxation techniques incorporated in yoga can lessen chronic pain, such as lower back pain, arthritis, headaches and carpal tunnel syndrome.” Dr. Nevins went on to say that, “yoga also can lower blood pressure and reduce insomnia.”
I told you that I blew up the old blueprint!
In addition, the AOA listed additional health advantages for doing yoga:
*Increased flexibility
*Increased muscle strength and tone
*Weight reduction
*Cardio and circulatory health
*Improved athletic performance
*Protection from injury
IF IT’S GOOD ENOUGH FOR THE PROS, WHY NOT ME?
The other thing that got me past the yoga taboo was this. Basketball Yoga Blast was developed by Candace Parker and her husband, Shelden Williams. Parker is the former NCAA Women’s Player of the Year and NCAA Champion at the University of Tennessee. She’s gone on to become the MVP of the Women’s National Basketball Association (WNBA) and has led her team to a league championship. Shelden Williams is the former Duke University standout and a player in the National Basketball Association (NBA). The dude is 6’9” and 250 pounds.
When I saw Shelden, on the demo video, doing a variety of yoga moves, I knew right there that, if Shelden Williams can do yoga, so can I. It’s not like I was going to start sipping green tea and eating bamboo sprouts for lunch.
Now that I was almost past the whole yoga hang-up, I started wondering about the traditional fitness buzzwords like ‘cardio’ and ‘muscle building.’
That’s where the ‘basketball’ part of Basketball Yoga Blast comes in. See, Candace started doing yoga after she gave birth to the couple’s first baby, and she needed to get her body ready for the rigors of the WNBA. She’s not just an average player, she’s a league MVP. Shelden started doing yoga with her just to be supportive. Then he found out how yoga improved his flexibility, which had been a major issue for him with nagging injuries at various points in his career.
But the two of them knew that yoga wasn’t going to be enough. So, the duo compiled a series of their favorite, fun and challenging basketball drills. After they developed this series of basketball drills, they combined them with the yoga exercises. They found that the combination provided both of them with the overall mental and physical workout they both required to compete at a high level in their professional leagues. And, they knew this will work for anyone, regardless of age and fitness level. You don’t even have to be able to dribble a basketball.
THIS GAVE ME THE ‘2 IN 1’
I’m a skeptical person, so I had to investigate some more…
According to healthfitnessrevolution.com, some of the Top Ten health benefits of playing basketball include:
*You can burn up to 900 calories for every hour of playing basketball
*It improves cardiovascular health, which reduces the risk of heart disease
*It develops concentration and self-discipline
*It builds bone strength
*It develops better motor skills and coordination
*It provides a full body workout
*It improves spatial awareness
When I put all of this information together, I knew that I’d found the exact program that not only I was searching for, but more importantly, what my body needed. And I know that it will work for you, too!
“As Head Coach of Amateur Basketball Clubs of America, I work with many players who have day jobs and busy lives, but also want to pursue their passion for the game of basketball… People who stay involved in athletics are usually better disciplined, better focused and healthier overall… I believe that a daily workout routine is the most helpful in staying slim and agile. After trying Basketball Yoga Blast with my teams, the results have been amazing!”
–J. Cunningham
WHAT ARE THE ALTERNATIVES?
According to smartasset.com, an annual membership at Planet Fitness will cost you a minimum of $250. A similar commitment to Gold’s Gym will run you somewhere between $510-$530 a year.
Sure, they have lots of fancy equipment and plenty of dumbbells to hoist. But is that what you need?
According to Bloomberg, the average American pays $54 a month on a gym membership.
If you don’t want the ‘muscle head’ atmosphere, but still want the peace of yoga, yogabarron.com says that the cost per month membership for yoga classes can run you between $100-$150. Fitness.costhelper.com says the average one-month plan for 30 yoga classes is $190, while just 10 sessions could fleece you of about $135.
I don’t know about you, but a membership of any kind would be like flushing money down the toilet for me. I’m up about 5:30 in the morning so that I can eat, shower and dress and make my 40-minute commute on time. Then, the Mrs. and I have to coordinate who’s picking up which kid and where…are we carpooling other kids home? Then we have to team up to get some dinner on the table before too late, harass the kids about getting schoolwork completed, take out the trash, load the dishwasher, pack school lunches for the next day, fold a load of laundry or iron my dress shirts for the next few days. By the time we’re settled down for the night, it’s 8:30. That’s time to chill, watch some sports on TV or read a little. Am I going to the gym at 8:30? Sorry, NO.
That’s why Basketball Yoga Blast was an awesome investment for me.
-The 6 DVDs provide different workouts and different levels of ability.
-You can accomplish a program in 30 minutes or less each day.
-The Instruction Guide demonstrates how to perform the workouts on each DVD.
-Healthy body and Healthy mind tips are included that relate specifically to the basketball drills and yoga exercises you’ll perform.
-A handy carrying case is included that contains the DVDs, the Instruction Guide and the Tip Sheet.
The six different DVDs offer varying degrees of difficulty in your workouts, so you can pace yourself, and you have tremendous variety, so you never get bored with the same old routine. There is no guess work involved because the plan is laid out for you in the Instruction Guide. You can progress at your own pace, however fast or slow you want to go. Because the plan is explained and organized so well, you have no excuse NOT to find a half-hour in your day to take care of your body and mind. For me, the carrying case is a bonus because I have no excuses NOT to take it on the road with me when I travel for business.
The classic yoga moves can be accomplished by anyone at any age to add flexibility and keep your body lean and limber, and to calm and focus your mind. The classic basketball drills enhance your endurance, your hand/eye coordination and your dexterity all while providing you a great cardiovascular workout that uses all of your muscle groups. You’ll be ready for the Adult Rec League at your Community Center in no time.
So how do you invest in yourself by investing in this hybrid fitness program that provides a complete mind/body workout AND it also improves your basketball skills so that you can compete in the adult basketball league at the Community Center?
Remember what we said earlier…an annual gym membership at one of those places that puts goofy commercials on television is going to run you between $250-$530 a year. Just one month of yoga classes is going to tap your savings account for about $190.
You can acquire Basketball Yoga Blast, which includes:
*6 DVDs of yoga/basketball workouts of varying degrees of difficulty
*An Instruction Guide that explains each workout in each of the DVDs
*A Tip Sheet of Healthy Body and Healthy Mind tips that pertain specifically to Basketball Yoga Blast
*The handy Carrying Case which enables you to take the program with you on business trips, on vacation or, even to the office.
Plus, we’ll even throw in a bonus, but we’ll tell you about that later.
The investment in a healthier and happier you is only $179 in this limited time offer. Your only obligation at this point is to fill in your information on the attached tear-off, mail it back to us postage paid, and we’ll get Basketball Yoga Blast out to you ASAP!
“I have a demanding career life….I’m not going to let stress and long hours take its toll on me and my family. Therefore, every evening when I get home, I fire up your program… My husband can’t believe I found a yoga-basketball workout! He’s even joining me in my Basketball Yoga Blast workouts, so we both have a new appreciation for both pursuits. Even better, doing these workouts together has energized us for…um…other pursuits. Thanks for creating a basketball fan’s fan-tastic workout that helps us perform better on all levels.”
-H. Walters
Trust me, I know how you feel. I was in your sneakers not very long ago. Then I found this:
–According to the Harvard Medical School
“Yoga promotes becoming a mindful eater, meaning…practicing yoga helps you be more aware of how your body feels so that you don’t eat when you’re full, which also reduces emotional and stressed eating.”
And this:
–According to WebMD
“Yoga has been around for 5,000 years – it’s NOT a fad.”
And finally:
–According to Better Health Channel
“Basketball is one of the most popular sports in the world. It builds endurance, improves balance and coordination, and it develops concentration and self-discipline.”
“I’ve found that your program helps me to maintain the fitness and stamina levels I need to manage work, kids, and home… For all of us, the best time of the day is when we’re all together – and Basketball Yoga Blast makes it fun for all of us to play basketball and stay healthy…”
-T. Young
Before I finish this story, I need to come clean. I followed the Basketball Yoga Blast program to the letter for three months. I lost 46 pounds! I feel amazing, and, I can button my top button. I’ve always thought my wife was pretty awesome, but when she saw what I was doing, she borrowed the DVDs when I wasn’t looking. She lost 17 pounds. More importantly my aches and pains have subsided, my doctor reconsidered my need for blood pressure medication, and I can walk a round of golf in three hours.
It’s time to invest in a new YOU! It’s your time to embark on this comprehensive, fun, and timely program that will provide you with a healthy body and a healthy mind.
For less than the cost of a yearly gym membership, and for less than ONE MONTH of yoga classes, you can own Basketball Yoga Blast for a one-time investment of $179.
That includes:
*6 DVDs of yoga/basketball workouts of varying degrees of difficulty
*An Instruction Guide that explains each workout in each of the DVDs
*A Tip Sheet of Healthy Body and Healthy Mind tips that pertain specifically to Basketball Yoga Blast
*The handy Carrying Case which enables you to take the program with you on business trips, on vacation or, even to the office.
Because I know that Basketball Yoga Blast is the bomb, we’re offering you a Money Back Guarantee. If you follow the Basketball Yoga Blast program for 60 days, and do not see any improvements in your fitness level, basketball skills or mental health, just send us back the program in its carrying case, and we will refund your investment and you can keep the Yoga mat.
IF that’s not enough, we will sweeten the pot a little bit more. When you fill out the attached order form within the next 48 hours, we’ve partnered with yogaaccessories.com and you will receive, FREE of charge, a top-of-the-line Yoga mat, valued at $75. The bonus is a limited time offer, and we’re not sure we’ve ordered enough mats. We’ll eventually get more, but don’t procrastinate on your new body and your new mind.
Fill out all of the information on the attached order form below and make certain it’s postmarked within the next 48 hours in order to receive your FREE Yoga mat.
Here’s to a new YOU!
David F. Salter
Investor in and User of Basketball Yoga Blast
P.S. OMG, I almost forgot…because of Candace and Shelden’s professional affiliations, if you order within the next 48 hours, we’re also going to send to you, FREE of charge, either a WNBA (for women) or an NBA (for men) sized authentic basketball valued at $59.95. How else are you going to do the basketball drills in the program?
[Order Device]
Yes! I’m ready to jump into Basketball Yoga Blast to achieve a lean, mean fighting-machine of a body, a calm and focused mind AND rack up the points in the Rec League.
With the 60-day Money Back Guarantee, I’ve got nothing to lose, except maybe being able to button the top button on my jeans. If I’m not satisfied, I just send back the program in its carrying case.
In order to receive Basketball Yoga Blast, which includes the 6 DVDs, the Instruction Guide, the Healthy Body/Healthy Mind tip sheet and the handy Carrying Case, we just need your information below.
When you complete the order form and mail it within 48 hours, you’ll also receive, FREE of charge, a top-quality yoga mat (worth $75) and a WNBA or NBA basketball (worth $59.95).
*PLEASE Send Me Basketball Yoga Blast NOW —
Name Address
City, State, Zip Email address
Cell Phone #
Credit Card: __WNBA basketball
Security Code: __NBA basketball
Thank you for investing in a new You and in Basketball Yoga Blast
FitR, Inc.
2323 Washington Street
Los Angeles, CA. 10019
